Saul Bass

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Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Award-winning filmmaker best known for revolutionizing motion picture title sequences, creating iconic film posters, and designing influential corporate logos., North by Northwest (1959), and Psycho (1960), using geometric abstraction and psychological motifs to foreshadow narratives, and later with Martin Scorsese on Goodfellas (1990) and Casino (1995)., Spartacus (1960), and Anatomy of a Murder (1959)., the trefoil emblem for the Girl Scouts (1978), and the tissue-box design for Kleenex (1980s)., which explored human creativity and earned him an Academy Award for Best Documentary Short Subject, and his sole feature film, the science-fiction thriller Phase IV (1974).( Working often with his wife, Elaine Bass, whom he married in 1961, he produced work exhibited in museums worldwide and influenced generations of designers through his emphasis on simplicity, symbolism, and motion.(

In brief

Saul Bass (; May 8, 1920 – April 25, 1996) was an American graphic designer and filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. During his 40-year career, Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick, and Martin Scorsese. Among his best known title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass' firm designed some of the most iconic corporate logos in North America, including the Geffen Records logo in 1980, the Hanna-Barbera "swirling star" logo in 1979, the sixth and final version of the Bell System logo in 1969, as well as AT&T Corporation's first globe logo in 1983 after the breakup of the Bell System. He died from non-Hodgkin's lymphoma in Los Angeles on April 25, 1996, at the age of 75.